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Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

February 1, 2025 By John Colascione Leave a Comment

Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. File photo: PixieMe, licensed.

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network (GDN) and Microsoft's Audience Network (MSAN) both serve ads across a vast number of websites, apps, and video content. While both companies have robust fraud detection systems in place, bot traffic and fraudulent interactions can occur within these networks. Here’s … [Read more...]

Chinese AI Startup DeepSeek Underscores China’s Growing Capabilities in Development

January 27, 2025 By John Colascione Leave a Comment

DeepSeek LOGO PNG

MENLO PARK, CA - DeepSeek, a Chinese AI startup, has rapidly ascended to the top of Apple's App Store charts in the UK, US, and China following its launch on President Donald Trump's inauguration day. This swift rise has raised concerns among tech experts and free-speech advocates, with some labeling it as AI's "Sputnik moment." The application, powered by the DeepSeek-V3 model, functions similarly to ChatGPT, generating human-like responses to user prompts. Notably, … [Read more...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

January 15, 2025 By John Colascione Leave a Comment

Google

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional Variations: Competitor Gains: During this period, competitors such as Microsoft Bing, Yandex, and Yahoo experienced slight increases in their market shares. Notably, Microsoft Bing maintained a share of around 3.97% in December 2024. Source: StatCounter Global Stats - … [Read more...]

What Is Geofencing And How Does It Work?

March 3, 2024 By John Colascione Leave a Comment

What Is Geofencing And How Does It Work?

FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]

Squarespace Sees Sharp Dropoff of Google Domains Customers After Acquisition

January 11, 2024 By John Colascione Leave a Comment

Reports say Squarespace has seen a sharp drop-off of customers from the business in the subsequent months since the sale was completed. File photo: T. Schneider, ShutterStock.com, licensed.

NEW YORK CITY - After acquiring Google Domains late last year after the internet giant decided to close down the service, Squarespace has seen a sharp drop-off of customers from the business in the subsequent months since the sale was completed, reports say. Back in July of 2023, Google abruptly announced that it would be ending its Google Domains service after nearly 10 years and would be selling the business and all of its assets to Squarespace, a New York-based website … [Read more...]

FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes

October 22, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]

27 Ways to Increase Website Traffic in 2018

July 30, 2018 By John Colascione Leave a Comment

NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]

‘Toys R Us’ Should Shut Retail Operation, Rebrand as “Toys.com” Before Too Late

September 18, 2017 By John Colascione 2 Comments

NEW YORK, NY – Year after year Toy giant and massive retailer “Toys R Us” finds itself in a difficult situation fast becoming worse. According to Bloomberg, the company is about to file Bankruptcy and it could come as soon as today. Toys R Us has been trying to keep up with online retailers such as Amazon and discount stores such as Wal-Mart whom have already out-maneuvered them by far building large bustling online operations, something Toys R Us has been struggling to … [Read more...]

Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms

September 15, 2017 By John Colascione Leave a Comment

NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Bluehost & HostGator Expired Domains to be Auctioned on NameJet, SnapNames

WEST PALM BEACH, FL - In a notable development within the domain name aftermarket industry, NameJet has announced that expired domain names from two major hosting providers - Bluehost.com and … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Record-Breaking Data Leak Exposes 16 Billion Credentials Including Session Tokens

WEST PALM BEACH, FL - A massive trove of approximately 16 billion username-password combinations—along with session tokens and cookies - has surfaced on unsecured servers, cybersecurity researchers … [Read More...]

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