Tag: Business Performance

A click-through rate (CTR) graphic illustrates how marketers measure customer engagement and campaign performance by tracking meaningful user actions rather than relying solely on email open rates. File photo: Shutterstock.

July 22, 2026

Open Rates Are Losing Their Value; Here’s What Smart Marketers Measure Instead.

WEST PALM BEACH, FL – For years, email open rates have been one of the most widely used metrics in digital marketing. Businesses often judged the success of an email

About the Publisher

John Colascione is a digital entrepreneur, publisher, and investor with decades of experience in online business, search, domain names, and digital marketing.

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The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. – Frank Schilling
Domains have and will continue to go up in value faster than any other commodity ever known to man. – Rick Schwartz
Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. – John Colascione