Shopify’s $99 Million Shop.com Purchase Sets New All-Time Domain Name Sales Record
Shopify paid $200,000 for Shop.app in 2020. Now, its reported $99 million purchase of Shop.com has set a new all-time domain sales record. The deal underscores how much companies will pay to secure the matching .com, even after establishing their brand on another extension. Meanwhile, seven of the latest chart’s top ten sales were outside .com, including two .si names attracting attention around “super intelligence.”