Affiliate Programs Affiliate marketing is a marketing practice in which a business rewards an affiliate for each customer brought about by the affiliate’s marketing efforts. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other … [Read more...]

Advertising Networks Ad networks are companies who have large numbers of clients looking to run their banner or text ads across networks of web properties. These companies have both “advertisers” and “publishers”. Advertisers are those who want their ads to run, and publishers are web site operators who will allow space to be filled with advertising. The ad networks serve as a middle man or go-between both advertiser and publisher. Ad networks collect fees from advertisers … [Read more...]

Direct Sales Having an item for sale on your web site is one of the most direct and easiest to understand ways of making money from your web site. Products can be as simple as a downloadable file or as complicated as a product to be built, shipped, and delivered through conventional means like the postal service or courier. Direct sales can also refer to the filling of advertising space on a web site by communicating with interested businesses who are seeking visibility … [Read more...]

Lead Generation A popular way developers monetize a web site is through lead generation. Leads can either be direct phone calls to a professional business or they can be email contacts to be followed up on. Most lead generation sites will have contact forms or other user inputted areas to capture a visitors contact information so that their initial interest can be utilized by a “closer” (an experienced sales person) who then turns them into a paying customer. Many web … [Read more...]