Lead Generation
Lead Generation
A popular way developers monetize a web site is through lead generation. Leads can either be direct phone calls to a professional business or they can be email contacts to be followed up on. Most lead generation sites will have contact forms or other user inputted areas to capture a visitors contact information so that their initial interest can be utilized by a “closer” (an experienced sales person) who then turns them into a paying customer. Many web sites sell leads to a eager parties willing to buy them while others may benefit only from a percentage of sales generated based on the lead.
Other sites may use affiliate programs to turn leads into sales dynamically through a referral link to another site where the referral link is recorded and on conversion, electronically delivers a commission to the sender. Leads can be valuable to both buyer and seller depending on the industry and agreements.
John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®, a digital marketing and technology company founded in 2001. An entrepreneur, author, and digital publisher with more than 25 years of experience, he specializes in search engine marketing, Website Monetization, domain names, and online business development. He is the author of Mastering Your Website and publishes commentary on technology, digital marketing, and the evolving Internet economy. Read more at JohnColascione.com.
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