Google Confirms: “No Direct SEO Benefit to SSL on Domain”

July 27th, 2014 - Posted by John Colascione

A Google+ Hangout on Air with Google Webmaster Central John Mueller revealed that there is no direct benefit to having an SSL active on your domain although this might be looked at in the future. Another question related to invalid certificates, further suggested that even if there is an invalid certificate this should still not […]

Domains, Google Search ,

Q3 Report: Internet Advertising Revenues Climb to Nearly $10.7 Billion

December 24th, 2013 - Posted by John Colascione

(New York, NY) According to a press release by IAB, the Interactive Advertising Bureau, Internet advertising revenues have continued their climb hitting $10.69 billion for the third quarter of 2013. This number reflects an increase of 15% over the previous year and a 4.2% increase over the previous quarter. That’s $10,690,000,000.00. This record breaking growth […]

Internet & Tech, Privacy Issues , , ,

The Google Conspiracy Theory: More Updates = More Revenue?

November 10th, 2013 - Posted by John Colascione

Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting […]

Google Search , , , , , , ,

Report: Social Media Deemed Least Effective by Online Marketers

November 2nd, 2013 - Posted by John Colascione

How satisfied are you with the business value your company has achieved by using each of the following marketing channels? This was the question asked by Forrester Research, where social media advertising had measured up to be the least effective advertising medium when it comes to the opinion of ROI (return on investment) for online […]

Internet & Tech, Social Media , , , , , , , , , , ,

Amazon’s Jeff Bezos Will Fundamentally Change the News Business

August 7th, 2013 - Posted by John Colascione

“The Key to success is a willingness to forgo short-term profits while building a business into a powerful position within a market.” Such was said by Donald Graham, Chief Executive Officer and Chairman of The Washington Post Company, as he discussed his buyer and the sale of the newspaper for $250 million to digital innovator, […]

Internet & Tech

IAB: $9.6B In Internet Advertising Revenues for 1st Quarter of 2013

June 12th, 2013 - Posted by John Colascione

Consumers worldwide are in a constant process of being bombarded left and right by advertising; be it print, television, or signage, people are rarely able to escape the grasp of both corporate giants and local businesses as they go about their daily routine. In fact, it’s getting to the point that many people simply tune […]

Internet & Tech , , ,

Verizon Wireless Phishing Email: Scams & How to Avoid Them (Part 2)

April 20th, 2013 - Posted by John Colascione

Back in May 17th 2012 I wrote a very detailed post about a fake Verizon Wireless phishing email I received. I decided to write the post because I know there are a lot of people who receive these types of emails and I wanted to help educate people about this sort of thing. I’m sometimes […]

Privacy Issues, Security Issues

88 Advertising Slogan Examples: Ideas for Building Your Brand

April 1st, 2013 - Posted by John Colascione

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to “Creative Advertising” by Charles Whittier: “A slogan should be a statement of such merit about […]

Internet & Tech

Internet Marketing Related Events for 2013

January 29th, 2013 - Posted by John Colascione

I wanted to add a post which I can update from time to time with some of the most interesting and beneficial events which will take place this year in 2013. These events are all happening in the United States and will offer an opportunity to learn, network and grow your online business. I will […]

Internet & Tech

Doing SEO to Your Site? Inquiring Minds at Google Want to Know

August 22nd, 2012 - Posted by John Colascione

Out of all the posts and discussions on “SEO Profiling” through the years and with all sorts of opinions as well as speculation on what Google possibly wants or doesn’t want to know about someone’s SEO efforts, I believe there are finally some answers available for the taking as GOOG’s latest patent is sure to […]

Google Search, Internet & Tech , , , ,

Cybersecurity Legislation Fails: Persistence is Key; Ignorance is Bliss

August 11th, 2012 - Posted by John Colascione

Most people are familiar with the news that surrounded the major FBI raid on file-sharing site Megaupload. This was probably one of the biggest take-down stories of the year as the site had over one hundred and eighty million (180,000,000) registered members that visited over fifty million (50,000,000) times per day before it was shut […]

Internet & Tech, Privacy Issues, Security Issues , ,

Two Different Google Penguin “Death Messages” from Webmaster Tools

July 30th, 2012 - Posted by John Colascione

Who knew a Penguin could be so deadly? Losing your traffic and search positioning on Google is bad, real bad. Showing up on Bing or Yahoo near the top of search is just sort of cool, but it doesn’t really make much difference to your business. Sure it might make you feel all warm and […]

Google Search, Internet & Tech , , , , ,

Search Market Share: Rivals Struggle as Google’s Shadow Grows Bigger

July 23rd, 2012 - Posted by John Colascione

Newly released figures from comScore, an Internet analytics firm, show Google’s dominant position to be a granite boulder against which weaker competitors can only grind futilely. Despite vigorous attempts by Microsoft, Yahoo and others to whittle away at the commanding share of Web visitors held by Google, the search king expanded its slice of the […]

Google Search, Internet & Tech , , , ,

Google Webmaster Tools Now Offers Email Alerts for Crawl Errors

July 16th, 2012 - Posted by John Colascione

Google Webmaster Tools has been fairly popular for some time but it’s popularity is beginning to grow even more quickly. Much of this new found fame is due to the messages being received by a wide range of webmasters (over 700,000 recently), primarily from, or what seems to be from, the changes rolled out in […]

Google Search, Internet & Tech, Security Issues , ,

‘Social Discovery’ Apps Report Hidden Patterns; Predict Human Behavior

July 7th, 2012 - Posted by John Colascione

Social discovery apps are starting to pick up where social networking software leaves off. New apps hitting the market allow users to search for other individuals based on their age, name, gender, location and interests. They also allow the storage and research on troves and troves of user generated data which can then be analyzed […]

Internet & Tech, Mobile Web, Privacy Issues, Security Issues, Social Media , , ,